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CONTENT MARKETING: YOU CAN’T DEVELOP A SUCCESSFUL MARKETING PLAN WITHOUT IT

Content marketing –             Noun – “A type of marketing that involves the creation and sharing of online marketing (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”  ~ Source: Oxford Languages You’ve probably heard this term used […]

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Content Alignment via Blogs

blog

Continuing with the six-part series covering 2022 marketing trends, this month is all about content alignment. Content alignment means offering credible, authoritative content via your website and social media platforms. Meaningful content will do a few things for your business such as improving your website’s search rankings and establishing you as an expert in your field. One of the best and most effective ways to do this is by adding a regular blog to your marketing plan. Many people have the misconception that blogs take too much time and money without considering how much this small effort is worth as it increases leads and customer engagement.

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Widen Your Customer Base by Hosting Hybrid Events

virtual hybrid event

Last month I covered six marketing trends expected to emerge in 2022. To refresh your memory, they were hybrid events, content alignment, marketing companies investing in products they sell, companies that give back to the community, influencer marketing, and the move away from third-party cookies. Each month I’ll take a deep dive into each of these topics to help you incorporate them into your marketing plan no matter how big or small your company is.

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