Finding your niche is one of the most important things to do to create a successful business. Whether you’re an artist, designer, restaurant owner, and anything else in between, you need a niche to set yourself apart. Let’s say you make t-shirts. Well, a lot of people make t-shirts, so what makes you different? Maybe […]
You’ve read all the marketing suggestions about establishing yourself as an expert in your field, but how do you do it? For most of us, we’re hesitate to call ourselves an “expert” because we think others may perceive us as arrogant. However, the truth is, if you’re good at what you do, you are an […]
It’s hard to believe that we are entering the last few weeks of 2022. For consumers the end of the year means thousands and thousands of advertisements aimed at holiday spending. The inundation of holiday ads means that you only have a few seconds to stand out and grab your target audience’s attention. Leon Termote, […]
Do you know how many of your sales or leads are being driven by your website? Figuring out the analytical side of your digital marketing may seem overwhelming and difficult, but it isn’t as hard as you might think. Google Analytics is a free tool that can help you run and grow your business. This […]
Your website is looking its best yet and your social media is spot on. Now what? All your digital marketing efforts have been successful, but unless you get the word out, they will be useless. Although marketing has certainly evolved throughout the years, good PR still reigns as one of the best ways to build […]
Content marketing – Noun – “A type of marketing that involves the creation and sharing of online marketing (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” ~ Source: Oxford Languages You’ve probably heard this term used […]
Social media can be a great resource for attracting new customers and generating leads. It has the potential to be one of the best platforms to gain new customers. However, it can leave you frustrated and wondering if your hard work is really paying off.
Many people believe emails are an antiquated form of communication. I suppose when compared to instantaneous communication via texting, social media, and messaging apps one could make that argument. However, emailing is not dead, particularly if you are conducting business.
This month’s blog marks the end of a six-part series focusing on specific marketing trends throughout 2022 and beyond.