This January, lean into fresh starts with your marketing efforts. This does not mean getting rid of your brand identity and building anew. It also doesn’t necessarily mean taking your marketing in a different direction. Really, we are just trying to target the consumer with this one. Everyone always plans for the new year and […]
For marketing teams, December can be a time for some great marketing tactics that are festive and filled with holiday cheer. As you might know, many companies use similar marketing campaigns for the holidays every year. When I think of a holiday marketing success story, I think about Starbucks and the beloved holiday cup line […]
You’ve read all the marketing suggestions about establishing yourself as an expert in your field, but how do you do it? For most of us, we’re hesitate to call ourselves an “expert” because we think others may perceive us as arrogant. However, the truth is, if you’re good at what you do, you are an […]
We’ve made it through the first quarter of 2021 giving a bit of an insight as to the trajectory of the remaining nine months. For some, sales have never been better, but others are struggling to keep the doors open and pay employees. Regardless of which side you are on financially, it’s a good time to evaluate your social media and advertising strategies. It’s important to look at each quarter as if they are a mini year-end review. This allows you to make necessary tweaks and adjustments before they become huge issues later on. My quarterly mini year-end review steps are as follows:
Who is guilty of being sucked into someone’s story on social media? I’ll admit it…me! It never fails I’m just going to take a quick scroll through Facebook or Instagram and BAM the next thing I know; I’m engrossed in a story. There is something about quick little snippets that can hypnotize us, particularly for me, if it is someone or a business that is continually offering tips and advice on something I am interested in.
Companies have been using media kits for decades…they just used to be in a cardboard folder and mailed or hand-delivered. Fortunately, now most are in PDF format and can simply be attached to an email or downloaded from your website.
A typical media kit should contain:
‘Tis the season to get started on your 2018 holiday marketing. We have just begun the last quarter of the year and you want to be sure to end it on a very merry note when it comes to marketing your business. The holiday season allows you to connect with your customers in a completely different way—it is all about being cheery and bright. No matter what kind of business you are in, you can use the holiday season to your benefit. Here are a few easy ways to get you in the spirit of holiday marketing:
Social Media marketing is one of the most effective ways to build brand awareness. We can help you leverage the power of Social Media to build public knowledge about your business, your products and services, as well as build a loyalty to your brand. These people can then be funneled to your website as qualified leads.