Why You Need Google Analytics
October 11, 2022
Do you know how many of your sales or leads are being driven by your website? Figuring out the analytical side of your digital marketing may seem overwhelming and difficult, but it isn’t as hard as you might think. Google Analytics is a free tool that can help you run and grow your business. This tool helps you track site traffic and provide insights to user behavior. Setting up your Google Analytics account up is not difficult but you will need to take the time to create the account and add pertinent information so you can maximize the benefits. A few benefits of Google Analytics are:
- The data obtained helps you create actionable strategies from information that you otherwise wouldn’t have access to.
- Measure your marketing campaign’s performance, including the ever-important Return on Investment (ROI).
- Learn the content that gets the best reactions from your target audience.
- This data allows you to see how your visitors interact with your website, find errors, and maximize your website for the best results.
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