Social media continues to evolve at lightning speed, and in 2025, it’s more powerful — and more complicated — than ever. From shifting algorithms to new platforms and formats, businesses that want to stay relevant must adapt quickly. Here are the top five trends you can’t afford to overlook this year. Platforms like TikTok, Instagram […]
Search engines aren’t what they used to be. In 2025, the rise of AI-driven search results is reshaping how businesses get found online. Traditional search once focused on ranking websites by keywords and backlinks, but now, AI-powered answers are front and center. Instead of showing a long list of links, search engines like Google, Bing, […]
September is a good month. School is back in full swing, the weather is cooler, and fall festivities begin. Fall is my favorite season, no comparison. I love the weather, the activities, the food, and of course, Halloween, but I won’t talk about that until next month… Here are four ideas to get your marketing […]
As summer comes to its sad end, now is the perfect time to refresh your marketing strategy with a back-to-school twist. No matter your audience, tap into students, parents, and educators to tap into this school seasonn and drive up your engagement and sales. Lean into the excitement of a fresh start and position your […]
July is peak summer—think sunshine, long weekends, road trips, and iced drinks. It’s also prime time for seasonal marketing that taps into your audience’s desire for fun, relaxation, and connection. Here are some fresh, summer-ready ideas to help your brand shine in July. 1. Make the Most of Summer Holidays The Fourth of July is […]
June is my favorite month of the year for summer starting, warm weather, and well, my birthday! That being said, June is the perfect time to energize your brand’s marketing efforts with seasonal themes, celebrations, and timely trends. With summer officially starting, and key events like Father’s Day, there’s no shortage of creative angles to […]
May is a good month. School ends, the weather gets warmer, and the excitement of summer is near and dear. For me, May is one of the most exciting months of the year because I get to go abroad for one of my jobs. If you didn’t know, I am a PhD student who works […]
All Images Courtesy of The White Lotus/HBO Max The allure of *The White Lotus*—with its opulent settings, scandalous storylines, and dark humor—makes it the perfect inspiration for a viral social media campaign. Whether you’re promoting a themed event, a travel brand, or just looking to capitalize on the show’s aesthetic, these five marketing ideas will […]
Floral for spring? How original… Sorry, I did have to quote The Devil Wears Prada. It just has to be done when talking about trends for spring. Here are 5 marketing ideas for March to add some pep in your business’s soon to be springy step. 1. Spring Into Action: Seasonal Promotions 2. St. Patrick’s […]
February is packed with opportunities to connect with your audience in fun and engaging ways. From Valentine’s Day to unique national observances, here are some creative marketing ideas to help your brand stand out. I love February because it is a month of love, kindness, history, and so much more. I mean, who doesn’t love to celebrate love?