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This month’s blog marks the end of a six-part series focusing on specific marketing trends throughout 2022 and beyond.

April brings us to the fifth 2022 marketing trend.

March brings us to our fourth marketing trend for this year, cause marketing.

February brings us the third marketing trend of 2022. This third trend may seem a bit unconventional for a marketing company — when marketing companies take ownership in products or services they help sell. A vested interest gives additional motivation to sell that product or service.

Continuing with the six-part series covering 2022 marketing trends, this month is all about content alignment. Content alignment means offering credible, authoritative content via your website and social media platforms. Meaningful content will do a few things for your business such as improving your website’s search rankings and establishing you as an expert in your field. One of the best and most effective ways to do this is by adding a regular blog to your marketing plan. Many people have the misconception that blogs take too much time and money without considering how much this small effort is worth as it increases leads and customer engagement.

Last month I covered six marketing trends expected to emerge in 2022. To refresh your memory, they were hybrid events, content alignment, marketing companies investing in products they sell, companies that give back to the community, influencer marketing, and the move away from third-party cookies. Each month I’ll take a deep dive into each of these topics to help you incorporate them into your marketing plan no matter how big or small your company is.

We’re in the last stretch of 2021, which has proven to be yet another year of adapting to how we do business. Many experts agree that 2022 will undoubtedly be another year of adapting and changing to meet the demands of clients’ needs and expectations. Inc. published an article discussing six marketing trends to prepare for in 2022. Whether you have a large business or a small Etsy shop, these are things that can be applied to every business type. Consumers have a desire for some sense of normalcy but enjoy the conveniences that the pandemic required businesses to come up with alternatives to keep their head above water. For example, grocery pick-up is something I can’t live without now that I have become accustomed to it. Although it was around prior to the pandemic, it wasn’t something I was willing to try. Why? I have no idea!

You’ve focused on the aesthetics of your website and letting people know about your great product or service, but have you thought about the Terms of Use? If you have a website that involves client interaction to download a product, buy goods or services, communicate with other users, and so forth, then your home page should include a link to your site’s Terms of Use (also known as Terms of Service). This is the legal stuff that isn’t nearly as much fun to design, but certainly necessary to protect your company by notifying customers, clients, subscribers, or other users about the dos and don’ts of how they can utilize your website.