What are some common pitfalls to avoid in digital advertising?

Some common pitfalls to avoid in digital advertising include:

– Not defining clear goals and objectives for your campaigns.

– Targeting the wrong audience or using ineffective targeting options.

– Using irrelevant or low-quality ad creatives.

– Neglecting to optimize landing pages for conversion.

– Overlooking the importance of ad frequency and ad fatigue.

– Ignoring performance data and failing to make data-driven decisions.