The Best Holiday Marketing Campaign Ideas of 2025

The holiday season is here, and it is ready to party! I like the holidays for the decorating, the nostalgia, and the time I get to spend with my family. I find it fun and festive to participate in the holiday cheer because it comes only once a year, making it quite the special occasion.

Speaking of cheer and nostalgia, I want to focus on that for marketing ideas for this year. Consumerism is rampant this time of year, and I have noticed many people wanting to experience the holiday joy they felt as a kid once again. When everything is manufactured and sold to us with no reason, it feels inauthentic. Therefore, this year, tp help get the business booming for all the right reasons, we want to tap into that childlike wonder and 90s nostalgia we all seem to have this year.

1. Social Media Posts

Think of the old school Ralph Lauren aesthetic or even the kitschy neighborhood charm we all know and love from the 80s and 90s. Decorations were colorful, full of life, and warm. So, think about channeling this energy through well-curated social media posts that take your customer back in time.

2. A Custom Advent Calendar

I love advent calendars, and I love ones that feel special to me. My mom makes my sister and I an advent calendar each year for us to prepare for Christmas. Think about a special advent calendar with small gifts like tea, candy, or ornaments to sell or gift to loyal customers.

3. Host a Holiday-Themed Instagram Giveaway

Christmas is the time for giving, so host a giveaway with curated products and services exclusive to your business to gain new traffic and feel the spirit

4. Coordinate an Angel Tree or Food Drive

Speaking of giving, how about a campaign driven towards giving back to the community? Getting people together to donate food or gifts to those in need can be a wonderful and meaningful way to channel the Christmas spirit.

That’s all I have this time around, and I hope it gave you some holiday inspiration. Excuse me, I’m going to drink my holiday tea set and watch a Christmas movie now!