One major marketing trend that brands should pay attention to this year is the rise of community-driven content. In an era where authenticity is highly valued, brands are increasingly turning to their communities—whether that be customers, fans, or social media followers—to generate content that resonates. Most people, when looking towards a brand, whether buying a […]
It feels as if summer just began, but does it not always feel that way? Before you know it it’s time for school to start again. Though some parents might be saying their grace for school to begin, for some, the idea of summer ending can be a little sad.We have a few marketing ideas […]
If you work in retail and sell clothes or other goods, this is the marketing trend to utilize in July. Now that we are in the height of summer, it is pretty much unbearably hot and people only want three things: to be at a pool/beach, to stay cool, and to feel like they are […]
June is a month brimming with opportunities for marketers and companies to connect with their audience through strategically planned campaigns around key dates. By using these significant occasions and holidays, you can enhance your brand’s visibility and drum up some business. Here’s a short guide on how to make the most of June’s key dates.Father’s […]
Elijah’s story began over ten years ago when he first discovered his passion for search engine optimization.He was at the university at the time and noticed that his clients were struggling to get search engine attention on their websites.Intrigued by this problem, he began to research and experiment with various SEO methods and strategies to […]
Meaghan is a content writer with a MS in psychology. When she’s not researching and writing new content, she enjoys traveling, playing video games, and spoiling her three cats.
This May, we want to embrace local events and local flavor to create fantastic marketing methods. As our respective communities come alive with outdoor festivals, farmers markets, and community gatherings, take advantage of local events to promote your brand.Think about this in terms of local events as sponsorships and opportunities to connect with audiences on […]
To ensure compliance with social media guidelines and regulations, familiarize yourself with the policies of each platform you use and adhere to industry-specific regulations such as GDPR (General Data Protection Regulation) and FTC (Federal Trade Commission) guidelines for disclosure of sponsored content. It’s also a good practice to regularly review and update your social media […]
Stay updated with the latest trends and changes in SMM by following industry blogs, attending webinars and conferences, and participating in online communities and forums. Additionally, regularly monitor updates from social media platforms themselves, as they often introduce new features and algorithms that can impact your marketing strategy.
While organic reach on social media is valuable, investing in paid advertising can help amplify your reach and target specific audiences more effectively. Paid ads allow you to reach users beyond your existing followers and drive targeted traffic to your website or landing pages. It’s essential to allocate your budget wisely and optimize your ad […]