April Showers bring May Flowers… and Marketing Ideas

May is a good month. School ends, the weather gets warmer, and the excitement of summer is near and dear. For me, May is one of the most exciting months of the year because I get to go abroad for one of my jobs. If you didn’t know, I am a PhD student who works with study abroad programs. Very exciting, I know. I feel quite lucky.

I say this to remind ourselves of the sense of seasonal renewal that comes with May. Spring is in full swing, sure, but summer is well on its way. So, let’s think about the freshness of May for our marketing ideas this month.

1. Unusual Holidays

I love it when companies use unconventional holidays for marketing campaigns. I find it hilarious, compelling, and interesting. Of course I am going to go for a business celebrating Barbecue Month just for the bit rather than my interest in barbecue. Consider going for something fun and unusual to garner new business.

2. Small Business Week

Traditionally observed from May 4-10, use this opportunity to create compelling social media posts and deals for customers to support your small business. Keep it local, and keep it good! I know I am always more likely to support a business if I know they are locally-owned and a small business. Support your community and support your dreams!

3. Summer Product Teaser

With summer almost here, it is  time to properly tease your summer line up. Whether you are a pool supply company or a clothing boutique, take advantage of those trying to soak up the summer sun with some tantalizing teasers.

These three marketing ideas are just the tip of the ice cream cone for marketing fun, but we hope these inspire you to take advantage of the season and get summer campaigns rolling!