What Is IGTV?

Woman being Recorded

Video is where it’s been for a while, but it seems as if the pandemic and quarantining pretty much the entire world really just made it take off like a rocket. There are many social media platforms to utilize video like Facebook Live, YouTube and Instagram’s IGTV. Video is one of the most useful and effective content formats used in social media marketing. Prior to the COVID pandemic, shorter videos were most popular as they grabbed the user’s attention and gave them the information they needed quickly and efficiently, however, COVID has pushed longer videos ahead as many people suddenly had a lot of extra time on their hands. The longer form videos are IGTV’s specialty and can help bring your business to the next level.

Screenshot of IGTV

What exactly is IGTV; in a nutshell, it is Instagram’s competitive answer to YouTube. Check out their launch video. IGTV is an app used for watching videos that can be up to an hour in length. This gives plenty of time for your business to give a DIY tutorial, tour homes, or show users what your expertise is.

Instagram App on Phone

Although the app is stand-alone, it can be watched from within the Instagram app as well allowing for more chances for your business to be introduced to potential clients. It’s also great because users don’t have to search to start watching content from people you already know on Instagram and others that might interest you based on your Instagram activity. Another great feature of IGTV is that much like regular TV there are channels. However, the channels are the creators and anyone can be a creator.  

How to do IGTVWant to know more about how IGTV can grow your business? Get in touch with CyberSpyder Marketing Services today. Let one of the professional staff members use their expertise to push your business forward by helping you create tutorial videos, host a Q&A session, go behind the scenes, stream an event, and many other ways to get you in front of potential clients.