Yes, That's Right. Everything. One Place.
If you stopped to read this, chances are that it probably does. Yes, the picture is a little extreme - but that’s how people view an outdated site. You have probably shopped around and looked at your competitors sites to compare and contrast. Some of them may be worse, some of them a little better; and then there are the ones that make you feel like you’re shopping for a Lamborghini when you currently drive a 1987 Yugo. You assume they must cost a fortune and dismiss the thought that your site could look that good. In reality, your old or outdated site can be easily updated without costing you an arm and a leg.
Your website is like your virtual office. If your customers came into an unsightly, unorganized office that looks like it was last updated before they were walking, chances are they will leave and not return. And, let’s face it, if your office resembles a scene from Miami Vice, has wood paneling, or a cigarette burning in an amber colored ashtray on your desk, your customers will not just walk, they might run. The generations who equate an aged look to experience usually aren’t the ones who your business is trying to appeal to. If your site isn’t appealing to the eye, they will look elsewhere. I am a firm believer that “old-school” is great in many instances, but in the digital and internet world this couldn’t be further from the truth. It is a simple fact that analytics prove over and over again.
How much does an up-to-date website actually matter? Website Maintenance is crucial when marketing any type of business. If you haven’t updated your site, Google rankings will decrease even if your website was once at the top of Google searches. If you have outdated information on your site, viewers and potential customers get a bad impression no matter how great your business truly is. Updating your site isn't just about making it look good; its also to be sure your website is visible when your potential customers are searching.
Here are some of the main reasons you should update your site:
Dean Spasser came to us with some of the problems that are mentioned above. He needed a fresh look, search engine optimization, and a user-friendly site. We took all of this into account and gave him a new version of what he thought was an “ok” site. Here is what Dean had to say about his new site when we completed it …
“Wow!!! Fantastic! That's what I have to say. Thank you so much! The website looks a million times better. You really know what you're doing. I can't wait to admire it a little later. It was so boring before, and you have made it come to life!! Thank you.” – Dean Spasser
We are proud to get our customers out of their Yugo and into that Lamborghini! (figuratively speaking, lol, and of course at a VERY affordable price) If you have thought of freshening up your site, call us today or fill out our simple Marketing evaluation form and we gladly quote you a price.
Here are some before and afters of Dean Spasser's website. Heavenly-Scent Cleaning, St.Louis, MO