Search Optimization

What good is a website if no one sees it? People need to be able to find your site on the first page of Google, and preferably at or near the top. You can achieve that goal, and we can help!

There's more to search optimization than just building a good website. Yes, the website is an important & necessary part along with all the content it contains, but search optimization is the element of your website that puts you ahead of your competitor. It’s more than just adding some keywords and meta tags. The things that today’s search engines are looking for change frequently, and we work hard to stay up-to-date with these changes so that we can apply them to the services we provide. We analyze your website and study your competitors in order to plan a strategy to build your search rankings.

Google Lighthouse

We use Google Lighthouse to assess ways in which we can improve different aspects of your website that contribute to your search rankings. Since Google has recently increased its emphasis on the webpage experience, this tool runs metrics on aspects of your website such as performance and accessibility as well as search optimization features and more!

Google Structured Data

We use JSON-LD tags to bring your business to the top of potential customers' search results. We create what Google calls snippets for each of the articles on your site to increase traffic on your website, which leads to more customers for your business. Snippets are special Google search engine results that display information about your content with a picture, which makes searchers more likely to click on your website.

Local Search

We ensure that your content is both interesting and easy to find for the people in your community in addition to those outside your local area by optimizing your website and Google My Business page. We also ensure that your website runs as efficiently as possible to decrease bounce rates and keep people browsing your business's website for longer.

Rankings Reports

You need to be able to track results on things your business is spending valuable revenue on. We can provide monthly reports showing exactly how effective our marketing strategy is and what kind of results you are getting for each dollar. We can tell you valuable information such as which pages are most popular, average clicks per person, and bounce rates.