Frequently, we are asked about Google AdWords and other pay-per-click (PPC) advertising options (Facebook, 7Search, Bing, etc.). Most people have a general understanding of what it is, but are less informed on how it works and how to use it.
We find that while many business owners believe their website, social media, blogging and newsletters help build their business, most have no idea how many people visit their site each month, where they came from or what they looked at.
What is Structured Data, you might ask? Well, it is data (like your company name, or phone number) that is placed in a particular field. That may not mean much to you, but it means a lot to Google.