Yes, That's Right. Everything. One Place.
I am sure you have all heard the term “bean counter” or the phrase “it looked good on paper”. They aren’t just funny comparisons; both have a lot of meaning and truth. Don’t get me wrong, I’m a numbers person at heart. Heck, I even have an Accounting degree, so I guess, technically, I’m a bean counter. I love a good Excel spreadsheet because they can tell a great story about a business and how they are doing. Speaking of a spreadsheet, successful marketing is more than just a formula and analytical analysis. Yes, you need all of these tools to know how successful a campaign is, but it’s easy to get wrapped up in the numbers and forget that they actually represent a real human being. This is an especially easy mindset to fall into when you don’t have a brick and mortar store and sell almost exclusively online.
In January of this year, Social Media Today published an article about why visual search will be one of the biggest digital marketing trends of 2019. They described visual search as having the potential to revolutionize how consumers find and buy products moving closer to offering instant gratification demanded by today’s customers.
Facebook Live is relatively new as it has only been around since 2015, but has recently become one of the best ways to engage with clients and a target audience. There are many ways to utilize this amazing marketing tool. You can encourage people to get involved in the community and come together, show them how to do something, offer clients a questions and answers session, give the audience a unique perspective behind the scenes and create an engaging series.
When you hear artificial intelligence marketing, you may think that is something for large companies with big budgets or some kind of term used in the movies, but it’s really something every business owner can utilize. Think about your daily life, we benefit from artificial intelligence every day---Amazon and Netflix use artificial intelligence to recommend products or television shows based on what we search or watch.
Who is guilty of being sucked into someone’s story on social media? I’ll admit it…me! It never fails I’m just going to take a quick scroll through Facebook or Instagram and BAM the next thing I know; I’m engrossed in a story. There is something about quick little snippets that can hypnotize us, particularly for me, if it is someone or a business that is continually offering tips and advice on something I am interested in.
“Hey, Siri! Find nearby gas stations.” How many of you have asked Siri a similar question when you’re out and about? I bet a lot of you depend on Alexa and Google Home devices to help you accomplish many of your daily tasks from setting alarms to reminding you to pick up flowers at a nearby florist. Voice search is growing at a rapid pace and gaining ground on traditional search applications. According to a business study conducted by Bright Local in 2018, 58% of consumers have used voice search to find local business information in the prior 12 months and 46% of voice search users look for a local business on a daily basis. Did you hear that…local and daily! That’s you!