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Do you think branding is something just for big corporations? Think again. Whether you’re a small business, an individual selling your wares on Etsy or a large business setting yourself apart with a brand is probably one of the single best business decisions one can make. How can a small business accomplish this on a small business budget? The question you really should be asking yourself is, “How can I not afford to brand myself?” This is the first in a series about creating your brand. This installment focuses on your logo, colors and signage.

Have you heard the news? Google announced that websites are now required to have an SSL certificate in order to avoid being flagged as an unsecure site to all Google Chrome users.

SSL (Secure Sockets Layer) is a security protocol used for transmitting private documents via the Internet. It ensures any data passing between the secure link between a server and a client is encrypted and remains private. It’s pretty standard security tech when dealing with the transfer of private information over the web, although there are a lot of websites that don’t have it.

If you stopped to read this, chances are that it probably does. Yes, the picture is a little extreme -  but that’s how people view an outdated site. You have probably shopped around and looked at your competitors sites to compare and contrast. Some of them may be worse, some of them a little better; and then there are the ones that make you feel like you’re shopping for a Lamborghini when you currently drive a 1987 Yugo. You assume they must cost a fortune and dismiss the thought that your site could look that good. In reality, your old or outdated site can be easily updated without costing you an arm and a leg.

This is part two in our new series about Improving your Ecommerce Conversion Rates.  This week, our focus is on shipping. High shipping charges are the number one reason people abandon carts, they are also the reason people still prefer a brick and mortar store.  That being said, did you know that over fifty percent of online retailers offer free shipping?

Everyone wants more sales, but sometimes it's hard to put your finger on just what's preventing them.  We decided it would be a good thing to create a series of blogs geared specifically to help you improve your ecommerce conversion rates.  This is the first article in the series.  We'll try to release these once a week, so be sure to check back to see the latest article.

Statistic:  According to a recent report by Salisfy, 82% of potential customers expect to see at least 3 reviews on a product before purchasing.  What if you don't have any reviews?  How can you get them?

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