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“Hey, Siri! Find nearby gas stations.” How many of you have asked Siri a similar question when you’re out and about? I bet a lot of you depend on Alexa and Google Home devices to help you accomplish many of your daily tasks from setting alarms to reminding you to pick up flowers at a nearby florist. Voice search is growing at a rapid pace and gaining ground on traditional search applications. According to a business study conducted by Bright Local in 2018, 58% of consumers have used voice search to find local business information in the prior 12 months and 46% of voice search users look for a local business on a daily basis. Did you hear that…local and daily! That’s you!
Back in 2015, Think with Google published an article about how micro-moments are changing consumer behavior forever. Maybe you have heard the term, maybe not, but I’m certain you’ve participated in a micro-moment or two or million. Google defines micro-moments as “moments when we turn to a device—often a smartphone—to take action on whatever we need or want right now.” In marketing terms, they are moments that allow you to target a consumer seeking quick, practically instantaneous, answers or solutions to their problems. Think of your business as being there in your consumer’s time of need. This can be a fantastic opportunity, if you are ready, willing and waiting.
Companies have been using media kits for decades…they just used to be in a cardboard folder and mailed or hand-delivered. Fortunately, now most are in PDF format and can simply be attached to an email or downloaded from your website.
A typical media kit should contain:
Google Analytics is one of the most insightful ways to see how people are using your site, but it is perhaps one of the most underused. This powerful tool not only allows you to gain important information about how your customers are viewing your website, how long they are staying on pages, how they are getting there, but it is incredibly useful for identifying problems that your users are encountering while they are using your site. Not identifying and correcting these problems leads to lost revenues. Some very important problems that Google Analytics can help you identify are site speed, sudden traffic drops and look for 404-page sessions. Let us take a quick look at them in detail:
‘Tis the season to get started on your 2018 holiday marketing. We have just begun the last quarter of the year and you want to be sure to end it on a very merry note when it comes to marketing your business. The holiday season allows you to connect with your customers in a completely different way—it is all about being cheery and bright. No matter what kind of business you are in, you can use the holiday season to your benefit. Here are a few easy ways to get you in the spirit of holiday marketing: