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Social media

It seems as if COVID-19 has really put social media marketing back at the top of most clients’ marketing lists. After all, when people are stuck at home with most things shut down, the audience is captive and starving for any sense of normalcy. I know that my family and I referred to social media on multiple occasions to find curbside deals from local restaurants and allowed us to still shop with some of our favorite local stores. The variety of social media options seems as if it changes daily from Facebook to Instagram to TikTok to you name it. It’s hard to keep up. This is where hiring a professional marketing firm like Cyberspyder Marketing will keep you from going crazy keeping up with all the latest trends. One key to social media marketing success is knowing your target audience. For example, I’m in my late 40’s, if I need to find something out, I tend to go to Facebook as that is where most of my “friends” are. My daughters are 20 and 25; Instagram is their go-to social media source. I will have to say though, I have become more attached to Instagram myself these last few months. On the other hand, my 20-year-old isn’t “married to” just one social media outlet, she also very much enjoys TikTok and YouTube.

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"Make this world better" sign

As we all know, the shift to online shopping has continually taken a toll on brick and mortar stores.  Now that the COVID-19 pandemic has forced the shutdown of a large portion of those stores,  many are struggling to survive. The news continually reports about another large retailer that has predominantly relied upon walk-in customers in the past has filed bankruptcy and/or closing stores. Additionally, retailers no longer compete only with other similar retailers. Online shopping has brought another competitor – the manufacturers.

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Waze

waze company photo Photo credit:  www.waze.com

Waze. Maybe you’ve heard of it, maybe you haven’t. Chances are if you haven’t, you will in the very near future. Waze is a free app offering one of the largest community-based traffic and navigation apps that was acquired by Google.  This app is used throughout the word by motorists to share real-time traffic and road information. The basic premise is that fellow drivers are helping one another out by saving each other time and fuel.

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Google partner

briefcase full of money

Not every marketing dollar is the same. Clients must decide which area to spend those dollars to get the biggest return on investment. When deciding where and how to spend your digital marketing dollars, it would only make sense to use someone that has a proven track record and can give you the most bang for your buck. The digital marketing world can almost seem overwhelming at times. There are so many options to choose from AdWords to social media marketing to websites with user-friendly e-commerce features. The digital marketing list could go on for days. When choosing your digital market company, look for a Certified Google Partner to help you efficiently turn those marketing dollars into revenue. CyberSpyder Marketing Services has achieved the elite Certified Google Partner status to help their clients get the best ROI. This status confirms their expertise in the digital marketing world on one of the most powerful online platforms.

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Facebook Business Manager

facebook business manger

Do you remember the old days of having to set up separate admins for Facebook business pages if you didn’t want to use your personal information to avoid giving page managers access to your personal Facebook page as well? I do. Wow, did that ever get confusing. Facebook has addressed this problem along with others by creating Facebook Business Manager. Agreed, in the beginning, there were a few kinks to work out with the new business manager concept, but that is all fixed now and there really isn’t anything that should be holding you back from utilizing this FREE tool offered by Facebook.

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person writing on screen

Just when you thought you had search optimization all figured out, now marketing analysts are telling us that search optimization is out and content strategy is in! This doesn’t mean that you should throw out everything you know and have invested in search optimization. What it does mean is that content strategy is becoming one of the most important means of converting users to customers. People are quite comfortable and accustomed to searching for a specific need and expecting to not only find it but also find it quickly.

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