Yes, That's Right. Everything. One Place.
"Every choice you make has an end result." That famous quote by Zig Ziglar is the foundation of much of his teaching. It is also a good way to live life in general, but it is especially applicable to those of us in business. This applies whether you work for yourself or work for someone else. Every decision we make has some sort of result---good or bad.
Today’s marketplace is more competitive than ever and it is perhaps the most important time ever to make a decision to genuinely connect with our customers. That seems easy enough if the majority of the customers walk into a brick-and-mortar store, because it’s natural to strike up a conversation face-to-face and make a personal connection, but what about online only retailers.
I conducted a strategic analysis of Nordstrom in college. The one thing that really stood out to me about Nordstrom is that their goal is always to serve their customers better. They do this by exemplary customer service and adjusting how they do that based upon ever-changing customer needs. In fact, their vision and mission statement addresses this, “…while serving our customers face-to-face is the foundation and hallmark of how we’ve historically served them, today customers seeks our service in new ways. Speed, convenience, innovation, and personalization have become cornerstones of the customer experience…” If the presence and real threat of online sales has caught the attention of a successful powerhouse like Nordstrom so much so that they are making changes to better serve their customers based on online needs and expectations to stay competitive, shouldn’t you?
Online retailers are often at a disadvantage, as consumers tend to be less loyal simply because there is often no personal connection. The best way to address this is just as Nordstrom is addressing it, by offering customers the best service possible. How can an online-only retailer do this?
The key in today’s global marketplace is differentiating yourself by offering a personal touch. Whether your differentiating factor is a beautiful piece of tissue paper wrapped around each item, a personal thank-you, an app that sends your customers a fun message or something completely different and unique to you it does not matter, just find it and stay consistent. Cyberspyder can help you get your website and apps up to today’s consumer expectations. Give them a call today at 479.782.0005.