BRINGING YOUR BRAND TO LIFE THROUGH YOUR WEBSITE

Whether you have a multi-million-dollar company or a small start-up, your business’ website is one of your most valuable and visible assets. A good website will bring your brand to life for online viewers. Still discovering your brand and how you want customers to perceive you? Check out this past blog, “Your Soul is Your Brand,” to read more about letting your brand shine through.

Why is a website such an important asset and element in branding? The majority of consumers (myself included) like to do a bit of research about a place they might potentially spend money. Most, Google, of course, to find a company’s website and/or social media platforms. In those few seconds an online viewer will make many decisions about your business. First impressions mean more than ever. It is vital that your branding and what you want to emulate to customers is immediately visible from the very first second, they go to your site. If done properly, your website will be your best branding tool, but if not, it can be one of the worse things that you can have representing your business.

To create a knockout website, the first step is to find a marketing company that will help you get your message across more clearly and in a way that represents your brand. Specific ways your website can get your brand across:

1. Tell your story. Give people an immediate sense of what your brand is trying to convey.
2. Say what you want to say efficiently in a language and style that resonates with your target audience.
3. Your website must not only be visually appealing but must be easy to navigate. There is nothing worse than a website that requires too much effort to work and find products/services.
4. Your website should function properly. It is important that it functions 24 hours a day seven days a week.
5. SEO, search engine optimization, is a crucial part of bringing your brand to life through your website. This is a vital piece to the branding puzzle and you need an expert to help you achieve the right mix.

To help you bring your brand to life, schedule a consultation with Cyberspdyer Marketing Services today, 479.782.0005.