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Most experts are predicting that the 2021 holiday season will be one of the best yet as many Americans are more emotionally invested this year than in years past. According to a recent survey conducted by Quantum Metric, online sales are expected to continue to rise as the first half of this year has already seen a 16 percent increase in quarterly sales.
The survey revealed that roughly 64 percent of American consumers expect the upcoming season to be more meaningful than those in the past since many were unable to celebrate together last year due to the pandemic. This added sentiment is expected to be accompanied by added spending. Consumers won’t be buying just any old gift; they will be buying with their emotions seeking gifts that represent a personal connection with the recipient. They are aware that those special, one-of-a-kind gifts come with a price tag and are perfectly fine with it as most surveyed are upping their holiday budgets.
Whether your business is large or small, you can capitalize on new consumer shopping habits and trends. Now is the time to get ready. If you don’t already have an e-commerce website established, you are missing out. If you aren’t quite ready for a full-blown e-commerce site, at a minimum offer a great website that consumers can easily see what products and/or services you offer. Consumers want personalization; however, they also expect convenience. When your business can offer those two items, you are well on your way to enjoying a successful and profitable holiday season.
To get your business holiday-ready, contact CyberSpyder Marketing Services at 479.782.0005.