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heart hands at a concert

FOMO…. Have you heard of it? Do you suffer from it? You know that anxious feeling that an exciting or interesting event is happening somewhere else, typically documented by social media. If you have ever experienced this, then you (along with myself) have suffered from the fear of missing out at one time or another. A marketing strategist, Dan Herman, claimed to be the first to identify FOMO in the 1990s, but it really wasn’t even a major “thing” until social media has become so dominant in our lives. Businesses can use this phenomenon to create desirable marketing results…enter Facebook Live!

I am sure you have all heard the term “bean counter” or the phrase “it looked good on paper”. They aren’t just funny comparisons; both have a lot of meaning and truth. Don’t get me wrong, I’m a numbers person at heart. Heck, I even have an Accounting degree, so I guess, technically, I’m a bean counter. I love a good Excel spreadsheet because they can tell a great story about a business and how they are doing. Speaking of a spreadsheet, successful marketing is more than just a formula and analytical analysis. Yes, you need all of these tools to know how successful a campaign is, but it’s easy to get wrapped up in the numbers and forget that they actually represent a real human being. This is an especially easy mindset to fall into when you don’t have a brick and mortar store and sell almost exclusively online.

Man taking picture

In January of this year, Social Media Today published an article about why visual search will be one of the biggest digital marketing trends of 2019. They described visual search as having the potential to revolutionize how consumers find and buy products moving closer to offering instant gratification demanded by today’s customers.  

Facebook Live

Facebook Live is relatively new as it has only been around since 2015, but has recently become one of the best ways to engage with clients and a target audience. There are many ways to utilize this amazing marketing tool. You can encourage people to get involved in the community and come together, show them how to do something, offer clients a questions and answers session, give the audience a unique perspective behind the scenes and create an engaging series.

AI Marketing

When you hear artificial intelligence marketing, you may think that is something for large companies with big budgets or some kind of term used in the movies, but it’s really something every business owner can utilize. Think about your daily life, we benefit from artificial intelligence every day---Amazon and Netflix use artificial intelligence to recommend products or television shows based on what we search or watch.

What's Your Story?

Who is guilty of being sucked into someone’s story on social media? I’ll admit it…me! It never fails I’m just going to take a quick scroll through Facebook or Instagram and BAM the next thing I know; I’m engrossed in a story. There is something about quick little snippets that can hypnotize us, particularly for me, if it is someone or a business that is continually offering tips and advice on something I am interested in.

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