Back in 2015, Think with Google published an article about how micro-moments are changing consumer behavior forever. Maybe you have heard the term, maybe not, but I’m certain you’ve participated in a micro-moment or two or million. Google defines micro-moments as “moments when we turn to a device—often a smartphone—to take action on whatever we need or want right now.” In marketing terms, they are moments that allow you to target a consumer seeking quick, practically instantaneous, answers or solutions to their problems. Think of your business as being there in your consumer’s time of need. This can be a fantastic opportunity, if you are ready, willing and waiting.

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Companies have been using media kits for decades…they just used to be in a cardboard folder and mailed or hand-delivered. Fortunately, now most are in PDF format and can simply be attached to an email or downloaded from your website.

A typical media kit should contain:

Google Analytics is one of the most insightful ways to see how people are using your site, but it is perhaps one of the most underused. This powerful tool not only allows you to gain important information about how your customers are viewing your website, how long they are staying on pages, how they are getting there, but it is incredibly useful for identifying problems that your users are encountering while they are using your site. Not identifying and correcting these problems leads to lost revenues. Some very important problems that Google Analytics can help you identify are site speed, sudden traffic drops and look for 404-page sessions. Let us take a quick look at them in detail:

‘Tis the season to get started on your 2018 holiday marketing. We have just begun the last quarter of the year and you want to be sure to end it on a very merry note when it comes to marketing your business. The holiday season allows you to connect with your customers in a completely different way—it is all about being cheery and bright. No matter what kind of business you are in, you can use the holiday season to your benefit. Here are a few easy ways to get you in the spirit of holiday marketing:

By now, you have probably heard about Google AdWords. You probably think to yourself, “I need to check on that.” That is pretty much the extent of your Google AdWords campaign, because you get busy running your business and wearing all the hats that are required of you to make your business successful. Marketing often is put on the back burner for business owners, especially marketing plans that include things we do not fully understand how they work.

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