Email Is Not Dead
Many people believe emails are an antiquated form of communication. I suppose when compared to instantaneous communication via texting, social media, and messaging apps one could make that argument. However, emailing is not dead, particularly if you are conducting business. There is something a bit more solid and credible about an email versus a quick text message. Agreed, not every email gets a response, but don’t get frustrated if you’ve prepped the perfect knock-out email campaign and only get a few responses. Don’t give up.
The Cookies Crumble
This month’s blog marks the end of a six-part series focusing on specific marketing trends throughout 2022 and beyond. To recap, the five previous trends are:
April brings us to the fifth 2022 marketing trend. Let’s recap the prior four trends: 1) Events are back but with a hybrid alternative of both virtual and live; 2) Content alignment offering credible, authoritative content; 3) Marketing companies are taking a vested interest in the products/services they sell; 4) Cause marketing.
March brings us to our fourth marketing trend for this year, cause marketing. Today’s consumers are looking for more business transparency and their impact on society. Brands and businesses are expected to be socially responsible.
Thinking Outside The Box With The Third Marketing Trend of 2022
February brings us the third marketing trend of 2022. This third trend may seem a bit unconventional for a marketing company --- when marketing companies take ownership in products or services they help sell. A vested interest gives additional motivation to sell that product or service.
Content Alignment via Blogs
Continuing with the six-part series covering 2022 marketing trends, this month is all about content alignment. Content alignment means offering credible, authoritative content via your website and social media platforms. Meaningful content will do a few things for your business such as improving your website’s search rankings and establishing you as an expert in your field. One of the best and most effective ways to do this is by adding a regular blog to your marketing plan. Many people have the misconception that blogs take too much time and money without considering how much this small effort is worth as it increases leads and customer engagement.
Widen Your Customer Base by Hosting Hybrid Events
Last month I covered six marketing trends expected to emerge in 2022. To refresh your memory, they were hybrid events, content alignment, marketing companies investing in products they sell, companies that give back to the community, influencer marketing, and the move away from third-party cookies. Each month I’ll take a deep dive into each of these topics to help you incorporate them into your marketing plan no matter how big or small your company is.
How Can You Prepare Your Business for 2022?
We’re in the last stretch of 2021, which has proven to be yet another year of adapting to how we do business. Many experts agree that 2022 will undoubtedly be another year of adapting and changing to meet the demands of clients’ needs and expectations. Inc. published an article discussing six marketing trends to prepare for in 2022. Whether you have a large business or a small Etsy shop, these are things that can be applied to every business type. Consumers have a desire for some sense of normalcy but enjoy the conveniences that the pandemic required businesses to come up with alternatives to keep their head above water. For example, grocery pick-up is something I can’t live without now that I have become accustomed to it. Although it was around prior to the pandemic, it wasn’t something I was willing to try. Why? I have no idea!