Yes, That's Right. Everything. One Place.
If you were still on the fence as to whether or not social media and influencers had any impact on business, the last week in January 2021 should have removed any doubts. On Tuesday, January 26, GameStop Corp’s stock began a wild ride surging 93%. In a nutshell, had it not been for social media none of this frenzy would have ever happened.
We are all tired. Tired of staying home, tired of missing our families, tired of the news on TV, tired of everything. Did you know that there was such a thing as Zoom Fatigue? I know, right? Another thing to worry about! But this one, I think you will find interesting.
Some may think that email marketing is no longer effective in the age of social media and instant customer engagements. I beg to differ as email marketing campaigns still have a place in this era. I agree, the last thing I need is another email piling up in my inbox. However, the companies that do it right reap the rewards. For example, I wouldn’t say that I am a huge clothing shopper, but J Crew’s emails get me every time.
The year 2020 won’t be a year that we forget anytime soon. It taught us all how to adapt to circumstances that none of us could have ever prepared for a year ago. Business owners have had to go above and beyond expectations just to survive. Now that the calendar has turned to December and the end of this unpredictable year is coming to a close, what now? As a business owner, planning your marketing calendar for the upcoming year may be the most important thus far. However, this year will most likely look different from the past. Where should you start?
Short of being off the grid somewhere in the mountains, I don’t think you can be anywhere without being surrounded by brands. The advancement of technology has amplified that about a million times. I’m not saying there is anything wrong with it, because building a brand and brand identity are among some of the important things a business can do. The best way to do that is through consistency. Websites, social media platforms, print advertisements, and all other advertising mediums are excellent and necessary for a business’s success but without a consistent presence, they aren’t worth much.
I’m not sure about you, but I sort of feel as if there is a portion of life missing between March and now. To say that 2020 has been a weird year is quite the understatement. It has certainly given business owners a reason to pause, take a step back, and take a good long look at how business has changed in a very short period of time. Some business sectors have been harder hit than others, but all have been affected in some way or another. Along with safety changes pertaining to COVID-19, marketing strategies have also needed adjustments. Marketing leaders were surveyed by The CMO Survey asking their survival strategies and predictions about the future and here is what they found.