BRINGING YOUR BRAND TO LIFE THROUGH YOUR WEBSITE
Whether you have a multi-million-dollar company or a small start-up, your business’ website is one of your most valuable and visible assets. A good website will bring your brand to life for online viewers. Still discovering your brand and how you want customers to perceive you? Check out this past blog, “Your Soul is Your Brand,” to read more about letting your brand shine through.
Why is a website such an important asset and element in branding? The majority of consumers (myself included) like to do a bit of research about a place they might potentially spend money. Most, Google, of course, to find a company’s website and/or social media platforms. In those few seconds an online viewer will make many decisions about your business. First impressions mean more than ever. It is vital that your branding and what you want to emulate to customers is immediately visible from the very first second, they go to your site. If done properly, your website will be your best branding tool, but if not, it can be one of the worse things that you can have representing your business.
To create a knockout website, the first step is to find a marketing company that will help you get your message across more clearly and in a way that represents your brand. Specific ways your website can get your brand across:
- Tell your story. Give people an immediate sense of what your brand is trying to convey.
- Say what you want to say efficiently in a language and style that resonates with your target audience.
- Your website must not only be visually appealing but must be easy to navigate. There is nothing worse than a website that requires too much effort to work and find products/services.
- Your website should function properly. It is important that it functions 24 hours a day seven days a week.
- SEO, search engine optimization, is a crucial part of bringing your brand to life through your website. This is a vital piece to the branding puzzle and you need an expert to help you achieve the right mix.
To help you bring your brand to life, schedule a consultation with Cyberspdyer Marketing Services today, 479.782.0005.
Applying the 80-20 Rule to Your Business
“A principle that asserts that 80% of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event.” ~ Investopedia
THE RIGHT MIX OF OLD SCHOOL AND NEW MARKETING IS THE PERFECT RECIPE
The use of social media and other online marketing has certainly opened up a world of marketing and audience reach like never before, but at times it can feel as if your business is getting lost in the world wide web. How can your business grow and stand out online? The answer lies in a mix of new and old school marketing techniques.
Tips for Consistent Social Media Content
Social media content plays an important role in any digital marketing campaign. However, many busy business owners find that coming up with relevant and consistent content becomes an overwhelming task rather quickly. If you find yourself in this situation, consider the helpful tips below:
- Plan content around educating potential customers about your business and your services. Let them know how your business or service can help them.
- Inspire readers with your content. For example, if you are a florist, post a photo of a beautiful flower arrangement with a fun “Have a beautiful day” greeting.
- Offer how-to advice by making a reel to teach people how to do something useful. Going back to the flower shop example, do a short reel showing people how to create a quick flower arrangement.
- Entertain readers/viewers with fun and lighthearted content. This type of content helps you relate to your audience.
- Keep it real. As with all marketing, keep it true to your identity and brand. Never post things that you don’t believe in or don’t represent your core values.
Using the tips above create a content calendar and posts to help keep you on track making you more likely to stay consistent. Consistency is key. If you are still feeling a bit overwhelmed, schedule an appointment Cyberspyder Marketing Services today, 479.782.005. A Cyberspyder professional will guide you in the right approach for your business.
YOUR SOUL IS YOUR BRAND
As I was perusing Pinterest the other day, I came across a quote by Ashley Chymiy, a business coach. It said, “Your business is the body. Your brand is the soul.” I thought to myself, “Wow, that is a great way to describe running a successful business.” The body has to be carefully tended to and cared for, but the branding is truly the heart of the business and reflects who you are as a business owner. Is your soul accurately depicted by your brand? Can clients see it? How do you know? How can you let your heart shine through?
To begin, you should write down what you want clients to see or gain from your business, your passion for the business you have chosen.
Here is the perfect example of a business owner’s soul reflecting the business’ brand. Jami Coleman, owner of Creative Kitchen (a retail housewares, gift store), posted an Instagram Q&A. One of the questions asked about why she chose that business. She answered that she grew up eating dinner around the kitchen table and that’s what she wants to help families do, eat dinner at the table again. Her store motto is, “Life happens in the kitchen.” If you ever have the opportunity to step into her store, you will immediately be able to tell that is truly her passion and soul and ultimately her brand.
After you have established what it is you want to convey to your clients and written it down, post it. This isn’t for your customers, but for you. To remind you when things get tough why you want to keep on keepin’ on with your business. In all things you do from marketing to how you greet customers, let your soul shine through. Customers like to see passion and truth from businesses. This is your opportunity.
Need a little help conveying your message? Contact Cyberspyder Marketing Services today, 479.782.0005.
STAND OUT WITH A CREATIVE END-OF-YEAR MARKETING CAMPAIGN
It’s hard to believe that we are entering the last few weeks of 2022. For consumers the end of the year means thousands and thousands of advertisements aimed at holiday spending. The inundation of holiday ads means that you only have a few seconds to stand out and grab your target audience’s attention. Leon Termote, Customer Care Manager, of Qalifio hosted a webinar discussing successful formats for highly effective year-end marketing ideas to surprise and engage your audience.
The Advent calendar is synonymous with counting down to the holidays. More and more businesses are getting onboard with this marketing format by offering an Advent calendar full of games and prizes each day during the holiday season. A Belgian national railway company featured a calendar on their homepage averaging 1,700 participants per day in December resulting in more than a 200% increase in participation for the year.
A supermarket chain launched a hidden object campaign to help Saint Nicholas find missing objects he had lost while shopping in the store. Consumers were engaged by finding all the missing objects for a chance to win an in-store gift card.
For more fun and engaging ideas listen to Termote’s webinar here. Contact Cyberspyder Marketing Services for all your marketing campaigns. A marketing professional will guide you in choosing the most effective campaign for your business and audience. Worried about coming up with something each day for the month of December? No worries. Cyberspyder can take over and do all the creative thinking for you. Schedule an appointment today, 479.782.0005.
Why You Need Google Analytics
Do you know how many of your sales or leads are being driven by your website? Figuring out the analytical side of your digital marketing may seem overwhelming and difficult, but it isn’t as hard as you might think. Google Analytics is a free tool that can help you run and grow your business. This tool helps you track site traffic and provide insights to user behavior.
Setting up your Google Analytics account up is not difficult but you will need to take the time to create the account and add pertinent information so you can maximize the benefits.
A few benefits of Google Analytics are:
- The data obtained helps you create actionable strategies from information that you otherwise wouldn’t have access to.
- Measure your marketing campaign’s performance, including the ever-important Return on Investment (ROI).
- Learn the content that gets the best reactions from your target audience.
- This data allows you to see how your visitors interact with your website, find errors, and maximize your website for the best results.
Google Analytics is an indispensable tool for businesses; however, it can have a bit of a learning curve and it can be challenging for small business owners to get the most out of it. Cyberspyder Marketing Services can help you set up your account, monitor the analytics, and suggest ideas to grow your business based on those analytics. Schedule an appointment today to maximize your digital marketing efforts. Email via the Contact Us page, email [email protected], or call 479.782.0005.
GOOD PR STILL CAN’T BE BEAT
Your website is looking its best yet and your social media is spot on. Now what? All your digital marketing efforts have been successful, but unless you get the word out, they will be useless. Although marketing has certainly evolved throughout the years, good PR still reigns as one of the best ways to build a solid customer base.
Press releases have their place, but every situation does not require a formal press release. Stay away from the standard format and try honing in on your unique specialty for your market area. Your presser should let customers know that you are a valuable, reliable and trustworthy source of information. Rather than something formal, volunteer to write a guest piece offering useful information to readers. A blog is another good way of establishing yourself as an expert while developing relationships with readers.
Who doesn’t like a free product or service? Create a campaign offering a giveaway to let people experience your product or service for themselves. Anytime someone can have an actual experience versus just reading or being told about a product or service, is always better and often results in a loyal customer.
Let your customers know you appreciate their business by saying a simple “thank you.” It doesn’t have to be anything special, just a little something extra to set yourself apart. For example, when I receive an Etsy order that has a little something extra from the business owner such as a handwritten note or special tissue paper, I fully understand their gratitude and it sticks out in my mind for future orders.
Cyberspyder Marketing Services is here for all your marketing needs--from website creation to developing a PR campaign. Contact a marketing professional today to schedule your consultation, 479.782.0005.