Just having a website benefits a business in many ways.
- Your business looks more professional
- It’s easier for people to find you
- They can research the services you offer
However, your website could do a lot more. Many businesses are using their websites as their front line for customer acquisition and customer support. They funnel customers to the website from many sources and direct them around to pages that highlight a product or service the customer is looking for.
For example, social media posts can not only highlight an event or new product or service, but also link directly to the page where they register to attend or see more information about that product or service. Newsletters can highlight recent blog posts and contain links to different areas of your site that are of interest (like contact, owners’ manuals, etc.).
Whenever possible, these links go directly to the information the customer is looking for, not just the homepage. This helps customers to quickly navigate around the site, rather than leaving them to figure out where to go. Also, the business can present the customer with calls to action that go with the content they are interested in and encourage them to interact with the company. These leads can then be tracked and tied to money earned through that interaction.
Additionally, businesses can provide FAQs (frequenttly asked questions) or knowledge base (KB) articles, owner’s manuals, videos and blog posts and other content explaining better how to use products or services they purchase, news and updates about them, as well as the opportunity to leave reviews, and resolve problems or complaints. This builds a more loyal customer base.
Some businesses integrate different software packages to handle internal functions like lead capture and processing, sales and marketing, customer relationship management, and even project management, document sharing and accounting.
Your website can become the hub that keeps your business going and growing for years to come. If you are interested in getting more out of your website next year, we can help!
CyberSpyder Marketing Services not only does website design, creation and hosting, but we also offer Social Media Marketing, Newsletters (like these), Blogging and more to help you get the most out of your existing web site. Just hit the Send Email button below to contact us today!
If you don't have a website yet, or know of someone who needs a website, keep reading and we'll let you know how to get one!