Sustainable Branding is the new marketing buzzword and the latest trend in marketing that is spreading across the country. The idea is you can use social interactions to spread your brand around the globe.
This is much more than Facebook... it's a well thought out strategy that changes the whole direction of your marketing. I recently gave a short presentation at a sales meeting about the new trends in marketing and it included some information on Sustainable Branding. Here's a link to the PDF of my presentation, if you'd like to look at it. Click here. Also of interest is the Ford Motor Company's Marketing Trends for 2013 (I know... it's almost 2014, but it's still valuable information!). It's available here. I loved reading that!!